Brand storytelling for a social-first world

About + Contact

b. 1986, HK.

 

Looking for a social media fluent conceptual creative? Well, hello.

I came up through the ranks as a creative copywriter, so I’m a story and message expert, but the big idea, well-informed strategy and killer visuals all take an equal role in what I do. These days I specialise in social, bringing my platform nuance knowledge to the table so social can live at the core of a campaign, and not just stuck on at the end (although if that’s where you’re currently at, I can also help with that bit). So from TikTok to TVC, influencer to experiential, let me help you craft a campaign built for a social world.

Traditional advertising craft X social media relevance = Charlie Frank Creative

Sound good? Just send me an email or message on LinkedIn


The obligatory section for logos of brands I’ve worked on


What I’ve been up to

2025
Started freelancing to bring my social expertise and creative thinking to new brands and agencies
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2023
Promoted to Associate Creative Director to continue driving agency innovation,
creative output and company culture
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2021
Started with Digital Natives to deliver social-first campaigns and grow the agency with new business wins and hires
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2017
Joined Media Arts Lab to write, create and transcreate
fun stuff for Apple’s EU markets
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2016
Put my career on hold for a round-the-world trip
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2015
Received my first promotion so I could show off my presenting skills to Mondelez, EE, Unilever and Reckitt Benckiser
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2014
Joined Tag Worldwide’s Integrated Creative team
to concept with an Art Director
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2013
Graduated with a first and went to work for Y&R again, this time in Budapest
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2012
Spent the summer in NYC learning about the importance of strategy as a Creative on Y&R’s internship programme
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2010
Began a Creative Advertising degree at Leeds College of Art


 

My industry thoughts in print here