Brand storytelling where experiential and social meet.

About

b. 1986, HK.

 

Looking for a social media and experiential conceptual creative? Well, hello.

I came up through the ranks as a creative copywriter, so I’m a story and messaging expert, but the big idea, well-informed strategy and killer visuals all take an equal role in what I do. These days I specialise in social and experiential. I bring my platform nuance knowledge to the table so social can live at the core of a campaign, and not just stuck on at the end (although if that’s where you’re currently at, I can also help with that bit). So from TikTok to TVC, influencer to experiential, let me help you craft a campaign built for a social world.

Traditional advertising craft X social media relevance = Charlie Frank Creative

Sound good? Send me an email or message on LinkedIn


The obligatory section for logos of brands I’ve worked on


What I’ve been up to

2026
Joined Momentum Worldwide to create epic brand experiences that reach audiences IRL and online
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2025
Took a year to explore freelancing, bringing my social expertise and creative thinking to new brands and agencies
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2023
Promoted to Associate Creative Director to continue driving agency innovation,
creative output and company culture
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2021
Started with Digital Natives to deliver social-first campaigns and grow the agency with new business wins and hires
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2017
Joined Media Arts Lab to write, create and transcreate
fun stuff for Apple’s EU markets
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2016
Put my career on hold for a round-the-world trip
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2014
Joined Tag Worldwide’s Integrated Creative team
to concept with an Art Director
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2013
Graduated with a first and went to work for Y&R again, this time in Budapest
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2012
Spent the summer in NYC learning about the importance of strategy as a Creative on Y&R’s internship programme
|
2010
Began a Creative Advertising degree at Leeds College of Art


 

My industry thoughts in print here