![Charlie Frank [Creative]](http://images.squarespace-cdn.com/content/v1/5b45d70b55b02c82eea69030/5559eeb0-dbfb-43c4-b2dc-1040c0333bf8/Charlie+Frank+Logo+2.png)
Client | Breville
Brief | Showcase the versatility and cooking capabilities of the Halo Flexi Air Fryer
Concept | With Halo Flexi you don’t need your kitchen appliances, with 12 ways to cook Halo Flexi does it even better
Deliverables | TVC, DOOH, Digital, Social and Influencer campaign
Results | 94% of audience felt positive about the TVC. Online an average watch time of 14.17 seconds on a 15-second ad. 1.2M+ engagements on influencer content (+157.63% vs. goal).
Our hero TVC was not simply reformatted for social, it was built for it.
Hooky music and stop motion were at the heart of this idea because they work on the small screen, making social not an after thought, but part of the idea.
Influencer brief and content
To bring our concept through our influencer brief (you don’t need regular kitchen appliances) we proposed a challenge – cook for a whole week without them. We had influencers tape up their appliances to visually demonstrate the concept as well as create pattern disrupt on the feed to encouraging view through. Each influencer then executed recipes in their authentic style before stating our campaign line “yes it can”, to align with our TVC campaign.
