Client | Sharpie

Brief | Create a campaign to promote Sharpie permanent markers over the Back To School period

Concept | Make your mark

Deliverables | OOH, experiential, influencer campaign, paid social ads, influencer gifting, YouTube pre-roll

Outcome | 99.3 Million impressions (134% against expected)

Social and YouTube pre-roll ads
Our paid content began by inviting influencers into studio to talk about their process.

We also created framebusters with our influencers to live natively on Pinterest and Instagram.

Social and Influencer
Next we gave a wider group of influencers the brief to show us their creativity at home. Longform pieces lived on their channels, and then we added graphics, illustrations and creative editing to turn them into impactful ads.

Influencer content examples Rachel Henderson, Liz Harry and Rachel Verney.

Experiential
Across eight UK sites, we welcomed the public into our ‘Make your Mark’ pop up. Take a quiz at the entrance to see what sort of Sharpie user you are before being escorted to the relevant section of the pop up to decorate, doodle and design an object for your home. Finally we created a photo op ensuring maximum social content as attendees shared their creations on socias. Influencers and ambassadors attended the event driving awareness and hype.

Influencer gifting
To drive earned content we designed a Sharpie toolbox to send to 70 influencers/creators.

OOH and Social

Sharpie – Social