Client | YAZOO

Brief | Make YAZOO relevant for a Gen Z audience

Deliverables | TVC, TVOD, Social

Results | 5.1-Star rating on System 1 (report here), Drum Awards finalist in the Creative Advertising catagory

Our ad was not simply reformatted for social, but born from it and created with its social placements in mind.

Social is built on music hooks, and at the time, we we’re seeing a real trend for users filming themselves lip-syncing in their cars – our ads seamlessly stood out and fit in.