Client | DYMO

Concept | Some people really get off on crafts and organisation – its almost a kink. So if you’re into it, you’ll be into DYMO label makers – Talk DYMO to me.

Contribution | Concept and creative direction

Results | 37% YOY sales increase, 260k+ Clicks, 12M+ Reach. Read about it here

Instagram Awareness example

Having had influencer and creator content commissioned to showcase what you could do with the label maker, our full funnel ads saw our fictional Mr DYMO react to them.
We made fake duets, green screens and pins, all to sit naturally into their environment, whether that be TikTok, Meta or Pinterest.

Our ads were full-funnel, starting with awareness (above) Then consideration ads offered more usage moments (right) – which included a TikTok option ad, allowing audiences to select their interest in crafting or organisation, increasing engagement. And finally conversion video and carousel highlighting product features and a set of stills to push to purchase (below).

TikTok Consideration example

TikTok conversion example